5
논문
249
피인용 합
2013
첫 논문
2019
최근 논문
01저널·주제·방법
저널
MS3MKSCI2
02소속·공저
2015
소속
Sabancı Üniversitesi2013–2016 · 4편
Rutgers, The State University of New Jersey2019 · 1편
불러오는 중…
03논문
5편
- New Product Preannouncement: Phantom Products and the Osborne Effect
- Anticipated Regret and Product Innovation
- Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
- Context-Dependent Preferences and Innovation Strategy
- Differentiate or Imitate? The Role of Context-Dependent Preferences