Kyeongheui Kim

2편

• An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
  jmr · 2022 · 인용 16 · Consumer Behavior in Brand Consumption and Identification
• More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions
  jmr · 2011 · 인용 49 · Consumer Market Behavior and Pricing