Author

Jonathan Luffarelli

논문

318

피인용 합

2018

첫 논문

2019

최근 논문

01저널·주제·방법

저널

JMR3

주제

방법

02소속·공저

불러오는 중…

03논문

3편

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
jmr · 2019 · 인용 109 · Consumer Behavior in Brand Consumption and Identification
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
jmr · 2018 · 인용 169 · Consumer Behavior in Brand Consumption and Identification
THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY
jmr · 2018 · 인용 40 · Consumer Behavior in Brand Consumption and Identification