Brian T. Ratchford

6편

• Estimating Position and Social Influence Effects in Online Search
  mksci · 2025 · 인용 1 · Digital Marketing and Social Media
• Price-Matching Guarantees with Endogenous Consumer Search
  ms · 2016 · 인용 35 · Consumer Market Behavior and Pricing
• Invited Editorial—A Descriptive Analysis of Publications in <i>Marketing Science</i> Over Its History
  mksci · 2015 · 인용 2 · Management and Marketing Education
• Suggestions for further research on firm responses to NLEA and other disclosure laws
  mksci · 2012 · 인용 3 · Securities Regulation and Market Practices
• Why We Do What We Do: A Model of Activity Consumption
  jmr · 2012 · 인용 0 · Consumer Market Behavior and Pricing
• Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior
  ms · 1982 · 인용 240 · Consumer Market Behavior and Pricing