Meng Zhu

Author

Meng Zhu

Johns Hopkins University 2014

ORCID: 0000-0002-7519-4124
홈페이지: marketing.pamplin.vt.edu/people/faculty/zhu-meng.html

정보 수정·삭제 요청

3

논문

293

피인용 합

2011

첫 논문

2014

최근 논문

01저널·주제·방법

저널

JMR3

주제

경쟁 가격 책정 1 시간간 선택 1 온라인 평점과 순위 1

02소속·공저

소속

Johns Hopkins University2011–2014 · 2편

Carnegie Mellon University2011 · 1편

불러오는 중…

03논문

3편

Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class
jmr · 2014 · 인용 130 · Consumer Behavior in Brand Consumption and Identification
When Trade-Offs Matter: The Effect of Choice Construal on Context Effects
jmr · 2011 · 인용 127 · Behavioral Health and Interventions
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption
jmr · 2011 · 인용 36 · Consumer Behavior in Brand Consumption and Identification