Author

Henrik Sattler

Universität Hamburg 2019

논문

268

피인용 합

2010

첫 논문

2019

최근 논문

01저널·주제·방법

저널

MKSCI1JMR1

주제

02소속·공저

20102015

소속

Universität Hamburg2010–2019 · 2편

불러오는 중…

03논문

2편

Brand Positioning Based on Brand Image–Country Image Fit
mksci · 2019 · 인용 36 · Consumer Behavior in Brand Consumption and Identification
How Important Are Brands? A Cross-Category, Cross-Country Study
jmr · 2010 · 인용 232 · Consumer Behavior in Brand Consumption and Identification