Hongju Liu

8편

• Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
  mksci · 2024 · 인용 16 · Digital Marketing and Social Media
• Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
  mksci · 2019 · 인용 166 · Digital Marketing and Social Media
• Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry
  misq · 2018 · 인용 19 · Digital Platforms and Economics
• Promotion Spillovers: Drug Detailing in Combination Therapy
  mksci · 2017 · 인용 31 · Pharmaceutical Economics and Policy
• An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications
  ms · 2015 · 인용 37 · Pharmaceutical industry and healthcare
• Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry
  ms · 2012 · 인용 49 · Consumer Market Behavior and Pricing
• Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
  jmr · 2010 · 인용 153 · Digital Platforms and Economics
• Complementarities and the Demand for Home Broadband Internet Services
  mksci · 2010 · 인용 57 · Consumer Market Behavior and Pricing