IS Atlas
최신
동향
저자
도구
HM
Author
Huifang Mao
University of Central Florida
2012
정보 수정·삭제 요청
2
논문
80
피인용 합
2012
첫 논문
2023
최근 논문
01
저널·주제·방법
저널
JMR
2
주제
온라인 쇼핑 경험
1
도박 시장과 의사결정
1
02
소속·공저
2015
2020
소속
University of Central Florida
2012 · 1편
불러오는 중…
03
논문
2편
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jmr
· 2023 · 인용 30 · Consumer Retail Behavior Studies
It's Not Whether you Win or Lose, It's how you Play the Game? the Role of Process and Outcome in Experience Consumption
jmr
· 2012 · 인용 50 · Consumer Behavior in Brand Consumption and Identification