6
논문
848
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
저널
JMR3MS2MKSCI1
02소속·공저
201020152020
소속
University of California, San Diego2010–2025 · 6편
불러오는 중…
03논문
6편
- Forecasted vs. Actual Generosity in Image-Concern Interventions
- Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing
- Field Experimentation in Marketing Research
- A Reference-Dependent Model of the Price–Quality Heuristic
- Paying to Be Nice: Consistency and Costly Prosocial Behavior
- Procrastination of Enjoyable Experiences