IS Atlas
최신
동향
저자
도구
MF
Author
Mark Forehand
University of Washington
2018
ORCID
0000-0002-1973-6400
정보 수정·삭제 요청
2
논문
28
피인용 합
2018
첫 논문
2018
최근 논문
01
저널·주제·방법
저널
JMR
2
주제
온라인 평점과 순위
2
02
소속·공저
소속
University of Washington
2018 · 1편
불러오는 중…
03
논문
2편
Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments
jmr
· 2018 · 인용 24 · Consumer Behavior in Brand Consumption and Identification
Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments
jmr
· 2018 · 인용 4 · Consumer Behavior in Brand Consumption and Identification