Rebecca K. Ratner

3편

• The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
  jmr · 2025 · 인용 1 · Technology Adoption and User Behaviour
• Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment
  jmr · 2021 · 인용 39 · Customer Service Quality and Loyalty
• Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class
  jmr · 2014 · 인용 130 · Consumer Behavior in Brand Consumption and Identification