BL

Author

Benjamin Lipstein

Bayer (United States) 1968

정보 수정·삭제 요청

3

논문

34

피인용 합

1966

첫 논문

1968

최근 논문

01저널·주제·방법

저널

MS3

주제

신제품개발 관리 1 경영과학의 발전 1

02소속·공저

소속

Bayer (United States)1966–1968 · 3편

03논문

3편

Test Marketing: A Perturbation in the Market Place
ms · 1968 · 인용 32 · Consumer Market Behavior and Pricing
Critique of: “A New Product Analysis and Decision Model”
ms · 1968 · 인용 0 · Innovation Diffusion and Forecasting
Prospects for the Management Sciences in Advertising
ms · 1966 · 인용 2 · Management and Marketing Education