II

Author

Il Im

Yonsei University 2023

공저 그룹: Oh · Pinsonneault 그룹
ORCID: 0000-0001-7536-3170

정보 수정·삭제 요청

2

논문

54

피인용 합

2016

첫 논문

2023

최근 논문

01저널·주제·방법

저널

MISQ2

주제

옴니채널 소매 1 검색광고 경쟁 1

02소속·공저

2020

소속

Yonsei University2016–2023 · 2편

불러오는 중…

03논문

2편

The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences
misq · 2023 · 인용 11 · Consumer Market Behavior and Pricing
Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms
misq · 2016 · 인용 43 · Consumer Market Behavior and Pricing