Dae Ryun Chang

2편

• An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
  ms · 2005 · 인용 258 · Consumer Market Behavior and Pricing
• Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry
  ms · 2000 · 인용 128 · Innovation Diffusion and Forecasting