James R. Bettman

5편

• The Primacy of “What” over “How Much”: How Type and Quantity Shape Healthiness Perceptions of Food Portions
  ms · 2018 · 인용 1 · Consumer Attitudes and Food Labeling
• Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
  jmr · 2015 · 인용 272 · Emotions and Moral Behavior
• Surcharges plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items
  jmr · 2014 · 인용 49 · Obesity, Physical Activity, Diet
• Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
  jmr · 2013 · 인용 101 · Consumer Behavior in Brand Consumption and Identification
• A Graph Theory Approach to Comparing Consumer Information Processing Models
  ms · 1971 · 인용 35 · Innovation Diffusion and Forecasting