IS Atlas
최신
동향
저자
도구
AS
Author
Antonios Stamatogiannakis
ORCID
0000-0001-9680-684X
정보 수정·삭제 요청
2
논문
209
피인용 합
2018
첫 논문
2018
최근 논문
01
저널·주제·방법
저널
JMR
2
주제
온라인 평점과 순위
2
02
소속·공저
불러오는 중…
03
논문
2편
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
jmr
· 2018 · 인용 169 · Consumer Behavior in Brand Consumption and Identification
THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY
jmr
· 2018 · 인용 40 · Consumer Behavior in Brand Consumption and Identification