Ran Kivetz

4편

• Opportunity Cost Overestimation
  jmr · 2019 · 인용 6 · Decision-Making and Behavioral Economics
• Beating the Market: The Allure of Unintended Value
  jmr · 2013 · 인용 21 · Consumer Behavior in Brand Consumption and Identification
• Complicating Choice
  jmr · 2011 · 인용 44 · Social and Intergroup Psychology
• Scope Insensitivity and the “Mere Token” Effect
  jmr · 2011 · 인용 1 · Decision-Making and Behavioral Economics