Kelly Goldsmith

5편

• Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
  jmr · 2022 · 인용 55 · Digital Marketing and Social Media
• Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate
  jmr · 2014 · 인용 83 · Nonprofit Sector and Volunteering
• When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
  jmr · 2012 · 인용 83 · Emotions and Moral Behavior
• The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
  jmr · 2011 · 인용 8 · Consumer Behavior in Brand Consumption and Identification
• Can Uncertainty Improve Promotions?
  jmr · 2010 · 인용 186 · Decision-Making and Behavioral Economics