3
논문
72
피인용 합
2015
첫 논문
2024
최근 논문
01저널·주제·방법
저널
POM1ISR1JMR1
02소속·공저
20152020
소속
Zhongnan University of Economics and Law2015 · 1편
Chongqing University2021–2024 · 2편
불러오는 중…
03논문
3편
- Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing
- The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms
- Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms