HY

Author

Haiyang Yang

ORCID: 0000-0003-3029-5201

정보 수정·삭제 요청

2

논문

209

피인용 합

2018

첫 논문

2018

최근 논문

01저널·주제·방법

저널

JMR2

주제

온라인 평점과 순위 2

02소속·공저

불러오는 중…

03논문

2편

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
jmr · 2018 · 인용 169 · Consumer Behavior in Brand Consumption and Identification
THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY
jmr · 2018 · 인용 40 · Consumer Behavior in Brand Consumption and Identification