IS Atlas
최신
동향
저자
도구
NZ
Author
Nannan Zhang
Alibaba Group (China)
2019
ORCID
0000-0001-5256-5714
정보 수정·삭제 요청
2
논문
158
피인용 합
2018
첫 논문
2019
최근 논문
01
저널·주제·방법
저널
MS
1
POM
1
주제
옴니채널 소매
2
02
소속·공저
소속
Alibaba Group (China)
2018–2019 · 2편
불러오는 중…
03
논문
2편
The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba
ms
· 2019 · 인용 125 · Consumer Market Behavior and Pricing
How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba
pom
· 2018 · 인용 33 · Supply Chain and Inventory Management