Ravi Dhar

12편

• Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices
  jmr · 2021 · 인용 29 · Evolutionary Psychology and Human Behavior
• Authenticity is Contagious: Brand Essence and the Original Source of Production
  jmr · 2014 · 인용 303 · Consumer Behavior in Brand Consumption and Identification
• Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
  jmr · 2013 · 인용 59 · Decision-Making and Behavioral Economics
• Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  jmr · 2013 · 인용 49 · Decision-Making and Behavioral Economics
• When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
  jmr · 2012 · 인용 83 · Emotions and Moral Behavior
• Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
  jmr · 2011 · 인용 157 · Decision-Making and Behavioral Economics
• The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
  jmr · 2011 · 인용 8 · Consumer Behavior in Brand Consumption and Identification
• Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
  jmr · 2010 · 인용 188 · Consumer Market Behavior and Pricing
• Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
  jmr · 2010 · 인용 133 · Consumer Behavior in Brand Consumption and Identification
• Trade-Offs and Depletion in Choice
  jmr · 2010 · 인용 128 · Decision-Making and Behavioral Economics
• The Effect of Decision Order on Purchase Quantity Decisions
  jmr · 2010 · 인용 33 · Consumer Market Behavior and Pricing
• Up Close and Personal: Investor Sophistication and the Disposition Effect
  ms · 2006 · 인용 880 · Financial Markets and Investment Strategies