WH

Author

Walter Herzog

WHU – Otto Beisheim School of Management 2014

ORCID: 0009-0009-2898-1991

정보 수정·삭제 요청

2

논문

64

피인용 합

2014

첫 논문

2021

최근 논문

01저널·주제·방법

저널

JMR2

주제

온라인 평점과 순위 2

02소속·공저

20152020

소속

WHU – Otto Beisheim School of Management2014 · 1편

불러오는 중…

03논문

2편

Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making
jmr · 2021 · 인용 21 · Behavioral Health and Interventions
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
jmr · 2014 · 인용 43 · Consumer Behavior in Brand Consumption and Identification