Shuk Ying Ho

6편

• Nudging Moods to Induce Unplanned Purchases in Imperfect Mobile Personalization Contexts
  misq · 2018 · 인용 67 · Technology Adoption and User Behaviour
• Continued Voluntary Participation Intention in Firm-Participating Open Source Software Projects
  isr · 2017 · 인용 59 · Open Source Software Innovations
• The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory
  misq · 2014 · 인용 264 · Digital Marketing and Social Media
• Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
  isr · 2010 · 인용 152 · Digital Marketing and Social Media
• Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes
  misq · 2006 · 인용 552 · Technology Use by Older Adults
• Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
  isr · 2005 · 인용 614 · Digital Marketing and Social Media

• A5101863044Shuk Ying Ho · 5편 · ORCID · 대표 기록
• A5105250673Ho · 1편 · surname-only + shared coauthor surnames