IS Atlas
최신
동향
저자
도구
CP
Author
C.W. Park
University of Southern California
2010
정보 수정·삭제 요청
2
논문
315
피인용 합
2010
첫 논문
2010
최근 논문
01
저널·주제·방법
저널
JM
1
JMR
1
주제
온라인 평점과 순위
1
영화 시장과 온라인 평판
1
02
소속·공저
2010
소속
University of Southern California
2010 · 2편
불러오는 중…
03
논문
2편
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
jm
· 2010 · 인용 303 · Consumer Behavior in Brand Consumption and Identification
Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases
jmr
· 2010 · 인용 12 · Digital Marketing and Social Media