01이 칸의 논문
- Do Nonmonetary Virtual Gifts Enhance or Diminish Voluntary Paid Gifts? Evidence from a Video Game Live-Streaming Platform
- Star Wars: An Empirical Study of Star Performer Turnover and Content Supply on Multisided Streaming Platforms
- Effects of In-house and Wire Content Mix on Online Newspaper Subscriptions
- In-Consumption Information Cues and Online Video Consumption
- Unveiling the Cost of Free: How an Ad-Sponsored Model Affects Serialized Digital Content Creation
- Monetizing Freemium Communities: Does Paying For Premium Increase Social Engagement?
02같은 주제, 다른 방법
- Content Exclusivity on Advertising Revenue–Sharing Platforms
- More Can Be Less: The Economics of Answer Viewing on Paid Q&A Platforms
- Are Auction-Based Promotions More Profitable for Short Video Platforms than Fixed Pricing?
- Response to Entry in Streaming Markets: A Game-Theoretic Model
- Hit the GAS: Designing Optimal Generalized Ad-Supported Subscription Mechanisms
- Unlocking Profits in Generative AI: The Impact of AI Adaptive Learning on Freemium Strategy
- You Get What You Pay For! An Economic Analysis of the Impact of Data Sponsorship on Content Production
- To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content
- Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability
- Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?