Trends·온라인시장
모바일 앱 수익화
OpenAlex: Digital Platforms and Economics, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
51
논문
18
최근 3년
×2.4
비중 변화
01허브 논문
- Content or Community? A Digital Business Strategy for Content Providers in the Social Age
- Monetizing Freemium Communities: Does Paying For Premium Increase Social Engagement?
- Web Portals: Evidence and Analysis of Media Concentration
- Market Segmentation and Information Development Costs in a Two-Tiered Fee-Based and Sponsorship-Based Web Site
- Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model
- Determinants of Mobile Apps' Success: Evidence from the App Store Market
- Newly Vulnerable Markets in an Age of Pure Information Products: An Analysis of Online Music and Online News
- Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-of-Mouth Via Social Media
02최근 주목 논문
2024–2026
- Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability
- Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?
- Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms?
- In-Consumption Information Cues and Online Video Consumption
- Unveiling the Cost of Free: How an Ad-Sponsored Model Affects Serialized Digital Content Creation
- You Get What You Pay For! An Economic Analysis of the Impact of Data Sponsorship on Content Production
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
156편
MKSCI30MS29ISR28JMIS15POM14JMR13JM13MISQ8MSOM6