Trends·온라인시장
모바일 앱 수익화
OpenAlex: Digital Platforms and Economics, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
20
논문
11
최근 3년
×2.4
비중 변화
01허브 논문
- Optimal Pricing Model of Digital Music: Subscription, Ownership or Mixed?
- Fly with the wings of live‐stream selling—Channel strategies with/without switching demand
- Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth
- Competition through Exclusivity in Digital Content Distribution
- An empirical study of play duration and in‐app purchase behavior in mobile games
- It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy
- Illegal Content Monitoring on Social Platforms
- NetEase Cloud Music Data
02최근 주목 논문
2024–2026
- It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy
- Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming
- Content Promotion for Online Content Platforms with the Diffusion Effect
- User-Generated Content Platforms: Managing the Relationship Triangle
- Frame by Fame: Content Creation on Short Video-Format Platforms
- Is In-Game Purchase a Guilty Pleasure? Negative Beliefs and Treatment
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
156편
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