Trends·소셜미디어
디지털 마케팅 분석
OpenAlex: Digital Marketing and Social Media, Sentiment Analysis and Opinion Mining, Consumer Market Behavior and Pricing
25
논문
11
최근 3년
×3.7
비중 변화
01허브 논문
- Yahoo! for Amazon: Sentiment Extraction from Small Talk on the Web
- Managerial Applications of Neural Networks: The Case of Bank Failure Predictions
- Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms
- Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming
- Selectively Acquiring Customer Information: A New Data Acquisition Problem and an Active Learning-Based Solution
- Detecting Management Fraud in Public Companies
- Large Language Model in Creative Work: The Role of Collaboration Modality and User Expertise
- Using Neural Network Rule Extraction and Decision Tables for Credit-Risk Evaluation
02최근 주목 논문
2024–2026
- Large Language Model in Creative Work: The Role of Collaboration Modality and User Expertise
- ChatGPT for Textual Analysis? How to Use Generative LLMs in Accounting Research
- How Much Can Machines Learn Finance from Chinese Text Data?
- Is Relevancy Everything? A Deep-Learning Approach to Understand the Effect of Image-Text Congruence
- Group-Sparse Matrix Factorization for Transfer Learning of Word Embeddings
- A Structural Topic and Sentiment-Discourse Model for Text Analysis
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
217편
ISR40MISQ40JMIS33MKSCI26MS25POM23JMR16JM8MSOM6