Trends·온라인시장
옴니채널 소매
OpenAlex: Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media
58
논문
8
최근 3년
×0.57
비중 변화
01허브 논문
- Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact
- Research Note—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
- The Impact of E-Commerce Announcements on the Market Value of Firms
- Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions
- Product-Oriented Web Technologies and Product Returns: An Exploratory Study
- Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
- Drivers of the Long Tail Phenomenon: An Empirical Analysis
- Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
02최근 주목 논문
2024–2026
- The Effect of Voice AI on Digital Commerce
- Strategic Expectation Setting of Delivery Time on Marketplaces
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
- How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
312편
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