Trends·온라인시장
옴니채널 소매
OpenAlex: Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media
71
논문
11
최근 3년
×0.73
비중 변화
01허브 논문
- Frictionless Commerce? A Comparison of Internet and Conventional Retailers
- Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers
- Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live
- Measuring the Frictional Costs of Online Transactions: The Case of a Name-Your-Own-Price Channel
- The Introduction and Performance of Store Brands
- Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
- Measuring Cross-Category Price Effects with Aggregate Store Data
- Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
02최근 주목 논문
2024–2026
- Small and Medium Enterprises Amidst the Pandemic and Reopening: Digital Edge and Transformation
- Customer Preferences for Delivery Service Attributes in Attended Home Delivery
- Offline Returns for Online Retailers via Partnership
- Helping Small Businesses Become More Data-Driven: A Field Experiment on eBay
- Exercising Market Power Without Using Prices: Service Time in Online Grocery
- Disclosing Low Product Availability: An Online Platform’s Strategy for Mitigating Stockout Risk
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
312편
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