Trends·온라인시장
옴니채널 소매
OpenAlex: Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media
74
논문
22
최근 3년
×0.99
비중 변화
01허브 논문
- Effect of Traffic on Sales and Conversion Rates of Retail Stores
- The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study
- Online and Offline Information for Omnichannel Retailing
- Clickstream Data and Inventory Management: Model and Empirical Analysis
- Optimal Retail Location: Empirical Methodology and Application to Practice
- Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty
- The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
- JD.com: Transaction-Level Data for the 2020 MSOM Data Driven Research Challenge
02최근 주목 논문
2024–2026
- Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations
- Bridging the Digital Divide in Online Retailing: The Effect of a Strategic Focus on E-Commerce Fulfillment Offerings
- WeStore or AppStore: How Customers Shop Differently in Mobile Apps vs. Social Commerce
- Using “Super Apps” in Online Retailing Operations: Evidence From a Large Hotel Chain
- Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?
- From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
312편
MS71POM44JM43JMR38ISR37MSOM30MKSCI28MISQ13JMIS8