Trends·소셜미디어
온라인 평점과 순위
OpenAlex: Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media
11
논문
1
최근 3년
×0.96
비중 변화
01허브 논문
- When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
- What's in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements
- Reducing Buyers' Uncertainty About Taste-Related Product Attributes
- Bundling Effects on Variety Seeking for Digital Information Goods
- Consumer Informedness and Firm Information Strategy
- Do Fit Opinions Matter? The Impact of Fit Context on Online Product Returns
- Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market
- Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products
02최근 주목 논문
2024–2026
04저널 구성
544편
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