온라인 평점과 순위

• An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
  MS · 2005 · 인용 258 · V. Srinivasan, Chan Su Park, Dae Ryun Chang
• The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness
  MS · 2013 · 인용 2,371 · Henri Servaes, Ane Tamayo
• The “I Designed It Myself” Effect in Mass Customization
  MS · 2009 · 인용 748 · Nikolaus Franke, Martin Schreier, Ulrike Kaiser
• Brand Value in Social Interaction
  MS · 2007 · 인용 66 · Dmitri Kuksov
• Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
  MS · 2012 · 인용 127 · Andrew T. Ching, Masakazu Ishihara
• The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry
  MS · 2015 · 인용 191 · Yan Liu, Venkatesh Shankar
• Facilitating Fit Revelation in the Competitive Market
  MS · 2012 · 인용 100 · Zheyin Gu, Ying Xie
• The Role of Volition in Organizational Learning: The Case of Automotive Product Recalls
  MS · 2004 · 인용 281 · Pamela R. Haunschild, Mooweon Rhee

2024–2026

• The Voice of Customers in Customization
  MS · 2024 · 인용 9 · Liang Guo
• Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott
  MS · 2024 · 인용 8 · In Kyung Kim, Kyoo il Kim
• Product Ratings and Externalities
  MS · 2025 · 인용 2 · Thomas de Haan, Magnus Våge Knutsen
• Consumption of Values
  MS · 2024 · 인용 1 · Stefania Minardi, Fan Wang, Itzhak Gilboa
• Self-Regulation for Reputation-Sensitive Buyers: SA8000 in China
  MS · 2024 · 인용 1 · Greg Distelhorst, Judith C. Stroehle, Duanyi Yang
• The Bright Side of Lower Quality: Evidence from Restaurant Exploration
  MS · 2025 · 인용 0 · Clara Carrera, Victor Martínez‐de‐Albéniz, Manuel E. Sosa

544편