Trends·소셜미디어
온라인 평점과 순위
OpenAlex: Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media
19
논문
4
최근 3년
×0.72
비중 변화
01허브 논문
- Supply Chain Visibility and Social Responsibility: Investigating Consumers’ Behaviors and Motives
- Status Goods and Vertical Line Extensions
- Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand
- Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers
- Mass Customization and Guardrails: “You Can Not Be All Things to All People”
- Quality Disclosure Strategy under Customer Learning Opportunities
- Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?
- Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences
02최근 주목 논문
2024–2026
- Pride or Guilt? Impacts of Consumers’ Socially Influenced Recycling Behaviors on Closed-Loop Supply Chains
- Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands
- EXPRESS: Examining Consumer Responses to Supply Chain CSR Communications: A Moderated Mediation Analysis
- Beyond profits: Does mimicry lead to greater social good?
04방법 구성
05저널 구성
544편
JM206JMR198MKSCI61MS49POM17ISR7JMIS3MSOM2MISQ1