Trends·소셜미디어
온라인 리뷰와 구매
OpenAlex: Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification
37
논문
11
최근 3년
×1.2
비중 변화
01허브 논문
- Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
- How Does the Variance of Product Ratings Matter?
- Deriving the Pricing Power of Product Features by Mining Consumer Reviews
- Stimulating Online Reviews by Combining Financial Incentives and Social Norms
- Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings
- The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
- Culling the Herd: Using Real-World Randomized Experiments to Measure Social Bias with Known Costly Goods
- Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
02최근 주목 논문
2024–2026
- The Pitfalls of Review Solicitation: Evidence from a Natural Experiment on TripAdvisor
- The Spillover Effect of Fraudulent Reviews on Product Recommendations
- The Financial Consequences of Online Review Aggregators: Evidence from Yelp Ratings and SBA Loans
- The Good, the Bad and the Picky: Consumer Heterogeneity and the Reversal of Product Ratings
- Penalty or Reward? The Effect of Social Disincentives on Online Users’ Contributions
- Understanding the Impact of Reviews on Consumer Product Choices Under Negotiated Pricing
04방법 구성
05저널 구성
248편
ISR55MS37JMR32MISQ31POM25MKSCI25JM24JMIS15MSOM4