검색광고 경쟁

• Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation
  ISR · 2009 · 인용 103 · Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
• Research Commentary—Sponsored Search and Market Efficiency
  ISR · 2010 · 인용 35 · Vasant Dhar, Anindya Ghose
• A Model of Search Intermediaries and Paid Referrals
  ISR · 2007 · 인용 98 · Thomas A. Weber, Zhiqiang Zheng
• How Is the Mobile Internet Different? Search Costs and Local Activities
  ISR · 2012 · 인용 535 · Anindya Ghose, Avi Goldfarb, Sang Pil Han
• Competing “Creatively” in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
  ISR · 2010 · 인용 105 · Animesh Animesh, Siva Viswanathan, Ritu Agarwal
• Effects of the Presence of Organic Listing in Search Advertising
  ISR · 2012 · 인용 81 · Lizhen Xu, Jianqing Chen, Andrew B. Whinston
• Brand Positioning Strategy Using Search Engine Marketing
  MISQ · 2010 · 인용 155 · Dou, Su, Cui 
• Do Organic Results Help or Hurt Sponsored Search Performance?
  ISR · 2015 · 인용 66 · Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

2024–2026

• The Impact of “Retail Media” on Online Marketplaces: Insights from a Field Experiment
  ISR · 2024 · 인용 9 · Vibhanshu Abhishek, Kinshuk Jerath, Siddhartha Sharma

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