검색광고 경쟁

• An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
  MS · 2009 · 인용 664 · Anindya Ghose, Sha Yang
• Television Advertising and Online Search
  MS · 2013 · 인용 187 · Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill 외
• Cyclical Bid Adjustments in Search-Engine Advertising
  MS · 2011 · 인용 98 · Xiaoquan Zhang, Juan Feng
• Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
  MS · 2015 · 인용 58 · Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin
• Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer
  MS · 2014 · 인용 44 · Shengqi Ye, Göker Aydın, Shanshan Hu
• Advertiser Prominence Effects in Search Advertising
  MS · 2017 · 인용 63 · Przemysław Jeziorski, Sridhar Moorthy
• Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue
  MS · 2014 · 인용 65 · Anindya Ghose, Panagiotis G. Ipeirotis, Beibei Li
• Seller Search and Market Outcomes in Online Auctions
  MS · 2010 · 인용 25 · Jason Kuruzovich, Siva Viswanathan, Ritu Agarwal

2024–2026

• Online Advertising as Passive Search
  MS · 2024 · 인용 15 · Raluca Ursu, Andrey Simonov, Eunkyung An
• Higher Precision Is Not Always Better: Search Algorithm and Consumer Engagement
  MS · 2024 · 인용 6 · Zhou Wei, Mingfeng Lin, Mo Xiao 외
• Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform
  MS · 2025 · 인용 3 · Sarah Moshary
• Strategic Inattention in Product Search
  MS · 2025 · 인용 2 · Adrian Hillenbrand, Svenja Hippel
• How Search Engine Impacts Market Structure: Empirical Evidence from a Multivendor Darknet Market
  MS · 2025 · 인용 1 · Ying Lu, Dandan Qiao, Shu He 외
• Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue
  MS · 2025 · 인용 0 · Dong-Woo Kim, Pallavi Pal

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