IS Atlas
misq·2013년 6월 1일

Transparency strategy: competing with information in a digital world

Nelson Granados, Alok Gupta

MIS Quarterly

109
피인용
7.5
FWCI
4
IS/마케팅/OM 탑저널 피인용
10
IS/마케팅/OM 탑저널 참고문헌
01Abstract

We contend that in order to compete effectively in a digital business environment, firms should develop a transparency strategy by selectively disclosing information outside the boundaries of the firm. We make the case for transparency strategy by showing why it is relevant in the digital business world, and the consequences of not having such a strategy. We then provide some foundations to develop the strategy and make a call for research.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보