misq·2013년 6월 1일
Transparency strategy: competing with information in a digital world
MIS Quarterly
109
피인용
7.5
FWCI
4
IS/마케팅/OM 탑저널 피인용
10
IS/마케팅/OM 탑저널 참고문헌
- 주제디지털 비즈니스 전략 · 디지털조직
01Abstract
We contend that in order to compete effectively in a digital business environment, firms should develop a transparency strategy by selectively disclosing information outside the boundaries of the firm. We make the case for transparency strategy by showing why it is relevant in the digital business world, and the consequences of not having such a strategy. We then provide some foundations to develop the strategy and make a call for research.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널MIS Quarterly · 37(2) · 637–642
- 토픽Auction Theory and Applications · Management Science and Operations Research
- 저자Nelson Granados, Alok Gupta