IS Atlas
misq·1986년 3월 1일

Competitive Information Systems in Support of Pricing

Cynthia Mathis Breath, Blake Ives

MIS Quarterly

66
피인용
6.5
FWCI
11
IS/마케팅/OM 탑저널 피인용
6
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Recent highly publicized success stories have focused general managers’ attention on so called “competitive information systems." But organizations attempting to identify systems that provide competitive advantage are finding the search to be frustrating and often unrewarding. This article combines two familiar information system concepts, the Anthony framework and information attributes, to produce a methodology for identifying one class of competitive information systems, systems in support of product pricing. A number of examples demonstrate the descriptive utility of the classification scheme, and provide a synergistic vehicle for the discovery of new applications.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보