IS Atlas
misq·1978년 9월 1일

Total Customer Relationship*

William R. Synnott

MIS Quarterly

4
피인용
0.0
FWCI
0
IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
01Abstract

The rapid growth of international banking in recent years has been accompanied by the growing problem of how to control the flow of vital management information, both customer and financial. The First of Boston's answer to this problem has been to develop, as a vital part of its international distributed processing network, a worldwide corporate MIS called the Total Customer Relationship system (TCR). TCR provides management with easily accessible, comprehensive information on dealings with multi-national corporate customers around the world. This article describes the background and development of TCR, as well as the consolidated reports produced by the system.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보