pom·2011년 3월 15일
Newsvendor Pricing Problem in a Two‐Sided Market
Mabel C. Chou, Chee-Khian Sim, Chung‐Piaw Teo, Huan Zheng
Production and Operations Management
27
피인용
1.6
FWCI
5
IS/마케팅/OM 탑저널 피인용
15
IS/마케팅/OM 탑저널 참고문헌
- 주제양면 플랫폼 경쟁 · 디지털플랫폼
01Abstract
We study the pricing problem of a “platform” intermediary to jointly determine the selling price of the platforms (hardware) sold to consumers and the royalty charged to content developers for content (software), when the demands for content and for platforms are interdependent. Our model elucidates the impact of supply chain replenishment costs and demand uncertainty on the strategic issues of platform pricing in a two‐sided market.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Production and Operations Management · 21(1) · 204–208
- 토픽Digital Platforms and Economics · Strategy and Management
- DOI10.1111/j.1937-5956.2011.01235.x
- 저자Mabel C. Chou, Chee-Khian Sim, Chung‐Piaw Teo, Huan Zheng