IS Atlas
ms·2012년 6월 6일

Modeling Bounded Rationality in Capacity Allocation Games with the Quantal Response Equilibrium

Yefen Chen, Xuanming Su, Xiaobo Zhao

Management Science

133
피인용
9.8
FWCI
29
IS/마케팅/OM 탑저널 피인용
38
IS/마케팅/OM 탑저널 참고문헌
01Abstract

We consider a supply chain with a single supplier and two retailers. The retailers choose their orders strategically, and if their orders exceed the supplier's capacity, quantities are allocated proportionally to the orders. We experimentally study the capacity allocation game using subjects motivated by financial incentives. We find that the Nash equilibrium, which assumes that players are perfectly rational, substantially exaggerates retailers' tendency to strategically order more than they need. We propose a model of bounded rationality based on the quantal response equilibrium, in which players are not perfect optimizers and they face uncertainty in their opponents' actions. We structurally estimate model parameters using the maximum-likelihood method. Our results confirm that retailers exhibit bounded rationality, become more rational through repeated game play, but may not converge to perfect rationality as assumed by the Nash equilibrium. Finally, we consider several alternative behavioral theories and show that they do not explain our experimental data as well as our bounded rationality model. This paper was accepted by loana Popescu, guest editor, operations management.

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06서지 정보