IS Atlas
ms·1974년 6월 1일

Multi-Attribute Utility Models: A Review of Field and Field-Like Studies

George W. Huber

Management Science

201
피인용
75.7
FWCI
4
IS/마케팅/OM 탑저널 피인용
28
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This article contains a review of published field and field-like research studies concerned with the development and use of multi-attribute utility models. Since the clients or experimental subjects who participated in these studies were all occupationally experienced in making the utility judgments required of them, it is felt that these particular findings would be useful in the practice of management science. Multi-attribute utility models are models designed to obtain the utility of items or alternatives that must be evaluated on more than one criterion. The additive and multiplicative model forms are examined, and methods for estimating the model parameters are presented.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보