Drivers of Customer Satisfaction for Software Products: Implications for Design and Service Support

We study the key determinants of customer satisfaction with software products. Our analysis, based upon a large sample of over 2,500 customer responses, suggests that capability and usability are the critical drivers of overall customer satisfaction. We also find that the importance of seven key satisfaction factors differs across customer and product segments. Our results have significant implications for Quality Function Deployment in making design and service support choices for software products.

• 저널Management Science · 41(9) · 1456–1470
• 토픽Quality Function Deployment in Product Design · Management of Technology and Innovation
• DOI10.1287/mnsc.41.9.1456
• 저자Sunder Kekre, Mayuram S. Krishnan, Kannan Srinivasan