IS Atlas
isr·1991년 9월 1일

Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior

Kieran Mathieson

Information Systems Research

4,183
피인용
15.8
FWCI
65
IS/마케팅/OM 탑저널 피인용
20
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Information systems (IS) cannot be effective unless they are used. However, people sometimes do not use systems that could potentially increase their performance. This study compares two models that predict an individual's intention to use an IS: the technology acceptance model (TAM) and the theory of planned behavior (TPB). The comparison was designed to be as fair as possible, not favoring one model over the other. Both TAM and TPB predicted intention to use an IS quite well, with TAM having a slight empirical advantage. TAM is easier to apply, but only supplies very general information on users' opinions about a system. TPB provides more specific information that can better guide development.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보