ms·1972년 1월 1일
A Quasi-Game Theory Approach to Pricing
Ambar G. Rao, Melvin F. Shakun
Management Science
22
피인용
5.2
FWCI
3
IS/마케팅/OM 탑저널 피인용
8
IS/마케팅/OM 탑저널 참고문헌
- 주제경쟁 가격 책정 · 공급망관리
01Abstract
A quasi-game theory approach to market-entry pricing is taken for a product class where price is the only indicator of quality. The model is based on certain hypotheses regarding individual customer behavior, which is then aggregated to find demand for a product given its price. Using game theoretic thinking and assumptions about brand behavior, optimal pricing policies are derived.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Management Science · 18(5-part-2) · 110–228
- 토픽Consumer Market Behavior and Pricing · Marketing
- DOI10.1287/mnsc.18.5.110
- 저자Ambar G. Rao, Melvin F. Shakun