Problems in Predicting New Product Growth for Consumer Durables

A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.

• 저널Management Science · 26(10) · 1007–1020
• 토픽Innovation Diffusion and Forecasting · Management Science and Operations Research
• DOI10.1287/mnsc.26.10.1007
• 저자Roger M. Heeler, Thomas P. Hustad