Erratum to “Buy Now and Match Later: Impact of Posterior Price Matching on Profit with Strategic Consumers”

On page 37 of the article “Buy Now and Match Later: Impact of Posterior Price Matching on Profit with Strategic Consumers” by Guoming Lai, Laurens Debo, and Katia Sycara Manufacturing & Service Operations Management, Winter 2010, Vol. 12, No. 1, 33–55) , to the beginning of §3.4 Purchasing Behavior, the following sentence should be added: “Similar to Png (1991), we assume that the consumers will make no purchase if the price is higher than V H and thus the seller will not set the first-period price above V H in our model. Furthermore….” The assumption that p 1 ≤ V H was made, but was not stated explicitly in the model set-up section.

• 저널Manufacturing & Service Operations Management · 12(2) · 370–370
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/msom.1100.0297
• 저자Guoming Lai, Laurens Debo, Katia Sycara