ms·1968년 4월 1일
Note on an Application of a Goal Programming Model for Media Planning
A. Charnes, W. W. Cooper, D. B. Learner, Edgar Snow
Management Science
32
피인용
2.5
FWCI
1
IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
- 주제효율성 분석과 자원배분 · 생산·최적화
01Abstract
An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Management Science · 14(8) · B–431
- 토픽Optimization and Mathematical Programming · Control and Systems Engineering
- DOI10.1287/mnsc.14.8.b431
- 저자A. Charnes, W. W. Cooper, D. B. Learner, Edgar Snow